Search engine marketing (SEM) uses PPC (pay-per-click), CPM (cost-per-impression) & paid adverts to get more web traffic. PPC (pay-per-click) is most commonly used internet marketing strategy to instantly increase website traffic. This is where you pay to advertise in search engines for a keyword, when someone searches the keyword, your advert will appear on the first page in the sponsored listings section of the web page. When someone clicks on your advert, they will be taken directly to your website, but you pay for every click.

Short-term & long-term strategies

In the Short-Term PPC (pay-per-click) and paid adverts are great ways to generate traffic, as you can immediately start seeing visitors coming to your site. However search engine optimisation (SEO) is a better Medium-Term to Long-Term strategy, the effects are not always immediate but they are much longer lasting, you get a lot more traffic for your money compared to PPC (pay-per-click) or paid adverts.

Our strategy

At Cannysoft we offer an excellent PPC (pay-per-click) service, where we do keyword competition analysis and find the best keywords for your website. These keywaords will help you to bring a lot of traffic but will not cost a lot of money per click. Our powerful online strategy that combines search engine optimisation (SEO) & search engine marketing (SEM) can truly help your business stay ahead. Let us begin improving your site today!

Tell us about your project

We focus strongly on function & usability and train you to manage your website as a business asset.